Case Study: How a Local Connecticut Business Increased Leads by 200% with a New Website

Executive Summary

A local Connecticut restaurant partnered with NetPro Agency LLC to overhaul their outdated website. Within three months of launching the redesigned site, the company saw a 200% increase in qualified leads, improved search visibility, and a stronger online presence that directly translated into revenue growth.

The Challenge

The client — a family-owned restaurant based in Danbury, Connecticut — had been relying on a website built nearly a decade ago.

Key issues included:

• Outdated, non-responsive design that performed poorly on mobile devices.

• Confusing navigation that caused visitors to abandon the site.

• Slow load times due to unoptimized images and legacy code.

• No menu, no clear calls-to-action or lead capture forms.

• Weak visibility in local search results.

The business owners recognized that their website was holding them back from competing with newer, more digitally savvy competitors.

The Solution

NetPro Agency provided a complete website redesign and optimization package, combining professional web design, development, and SEO.

Our Approach:

1. Discovery & Strategy

   • Conducted a site audit and competitor analysis.

   • Identified primary keywords (e.g., [industry service] Connecticut, [industry service] Danbury).

   • Mapped user journeys to ensure the site guided visitors toward conversion.

2. Web Design Overhaul

   • Delivered a modern, mobile-responsive design with online menu and reservation capabilities.

   • Improved branding with updated color schemes, typography, and visuals (photos & video).

   • Streamlined navigation for a frictionless user experience.

3. Web Development & Functionality

   • Built on WordPress for flexibility and scalability.

   • Integrated lead capture forms with direct CRM notifications.

   • Optimized images, code, and caching for faster load speeds.

4. SEO & Local Optimization

   • Applied on-page SEO best practices (title tags, meta descriptions, headers).

   • Implemented LocalBusiness schema markup.

   • Optimized Google Business Profile and built consistent NAP citations.

The Results

Within three months of launch, the client experienced measurable improvements:

• +200% increase in qualified leads via web forms and phone calls.

• Site traffic increased by 150%, driven by higher organic rankings.

• Bounce rate reduced by 35% thanks to improved UX and mobile performance.

• Top 3 local search rankings for key service-related keywords in their area.

• Faster load times: average page speed improved from 6+ seconds to under 2.5 seconds.

Client Feedback

“Our new website has completely transformed our business. We’re receiving more calls and form submissions than ever before. Customers often mention how professional and easy-to-use our website is — it’s been a game-changer.”
— Owner, Local Indiana Business

Key Takeaways for Businesses

• Modern design drives trust. Prospects judge credibility in seconds.

• SEO and local optimization matter. Being visible in search directly impacts lead flow.

• Performance is critical. Faster sites retain more visitors and convert better.

• Clear calls-to-action convert. A website without conversion points is wasted potential.

Conclusion

This case demonstrates the power of combining professional web design, robust development, and strategic SEO. At NetPro Agency LLC, we help businesses not only look better online but also achieve measurable growth.

Ready to see similar results? Contact NetPro Agency today to discuss how we can increase your leads and grow your business.