What Is SEO?

SEO stands for Search Engine Optimization.
It’s a way to increase the number of visitors to your website by ensuring that it ranks well in the search engine results pages (SERPs) for specific keywords.

For example, if your company is selling books online, you’d want your website to appear on the first page of the search results when people search for “books” or “buy books.”

There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to put links to your site on other websites. That’s called building a backlink profile.

Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis. That’s called content marketing.

It’s also important to ensure that your site is properly optimized for the various search engines. That’s called “onsite SEO” and typically requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.

At NETPRO, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.

Our SEO Process

Although our process has been refined over the last 10 years, we have continued to innovate, and make sure to do so every day. NETPRO works hard to stay ahead of the curve to forge ahead with honest practices that provide websites with traffic and conversions.

What Is SEO Consulting?

SEO consulting is performed by a team of SEO professionals who are contracted to optimize one or more websites for the search engines.
Typically, SEO consultants build backlink profiles, handle onsite SEO, recommend content marketing strategies, review analytics, and track results. A great SEO team will also provide reports that show you how well their optimization efforts are working.

NETPRO has a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.

Let NETPRO put that experience to work for you so that you can build brand-name awareness online and watch your sales skyrocket.

SEO, Marketing and Social Media Integration

We have a process that is heavily integrated with social media marketing. Following onsite search engine optimization and external link building, we will use social media optimization and social media marketing to build further external links and grow the authority of your online presence. Blogging is also a critical part of this strategy, and our team will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that NETPRO will provide excellent service.

Facts About Search Engine Optimization in 2019

Getting ranked number one makes all the difference. 42% of searchers click on the top-ranking listing. 8% click the second-ranking.
77% of searchers will select organic over a paid listing in the Google search engine results. Furthermore, when searching, 67% select organic search when buying a product. The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
In most cases search engine optimization beats PPC and social media marketing in lead generation.
A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine.
Google controls 64.42% of the search market while Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search.
75% of users do not scroll past the first page of search engine results.
81% of businesses consider their blog to be one of their most important SEO assets.
Tens of billions of voice searches occur every month when looking across all devices. This has many SEO companies trying to optimize for them.
In a study recently conducted by Search Engine Journal, SEO leads had a 14.6% close rate while outbound marketing leads had a 1.7% close rate.
40% of adults new use voice search every day.
Voice searches on Google are up 55 times in 2019 over 2008.

What is Google RankBrain?

RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. Pre-RankBrain, Google utilized its basic algorithm to determine which results to show for a given query. Post-RankBrain, it is believed that the query now goes through an interpretation model that can apply possible factors like the location of the searcher, personalization, and the words of the query to determine the searcher’s true intent. By discerning this true intent, Google can deliver more relevant results.

The machine learning aspect of RankBrain is what sets it apart from other updates. To “teach” the RankBrain algorithm to produce useful search results, Google first “feeds” it data from a variety of sources. The algorithm then takes it from there, calculating and teaching itself over time to match a variety of signals to a variety of results and to order search engine rankings based on these calculations. Read more about RankBrain here...

Not having HTTPS will penalize the SEO of your website?

Did you know that if you do not have an SSL certificate if your web does not serve your URL in HTTPS and you have some form of password database, contact forms, a shop, have to accept payments via cards or similar, your SEO will be seriously harmed!

Why not having HTTPS can penalize my SEO?

Simple, because Google has already announced on its security blog that from July 2018 they will mark the websites insecure in Chrome browser if the site contains some type of unencrypted data if there is no HTTPS.

What is HTTPS?

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users' connections to your website, regardless of the content on the site.
Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:

Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

Will this affect the SEO of your website?

YES, because there will be an undetermined number of users who, seeing such notification, will think about whether to continue browsing your website or not. Are you willing to play with your website? Let’s not say what if you have an online store. This will be reflected in an increase in the rate of rebound (abandonment) of your website and in the times of permanence, and in traffic finally, which will sooner or later be reflected in a loss of positions in the SERP (Search Engine Results Pages)

How does an HTTP web differ from an HTTPS?

Basically in the following:

You have no data traffic security.
Send data in plain text.
Load faster because they send little data.
Google does not have a special affection in their commitment making the web more secure.

Much more security than HTTP.
Send data in encrypted format.
They can load somewhat slower than the same page using HTTP.
Google rewards them with better positions, despite being somewhat slower.

What websites will it affect?

Well, any website that collects any type of information, cookies, keeps passwords or credit cards, all WordPress with access of users, social network, community, forum and online store, etc..
If you want to get your business noticed online in a BIG way I highly recommend NETPRO! They create a website for my business that is already paying for itself! They take the time to really learn your business. Thank you for your great work! I look forward to working with you in the future.

Pam Salvio


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